PUBG Mobile has managed to pull in audiences from each corner of the world, by providing exclusive region-based versions of the game. For example, the Chinese version is a little different, and has been renamed as Game for Peace.
The international success of PUBG Mobile has, as a result, brought good fortune to its publisher, Tencent Games, which has successfully doubled its Lifetime Global Revenue within the last seven months, from $1.5 billion USD to $3 billion USD. In 2020’s first half alone, the Global App Revenue had reached $50 billion USD, which is an upscale of 23% from last year.
The overall spending grew by 11% between Quarter 1 and Quarter 2, compared to only 1.4% between the same sessions in 2019. Here’s a graphical overview of PUBG Mobile’s Global Player Spendings by Month:
Sensor Tower said:
However, it has to be noted that these stats include spending on the Game For Peace. This game alone has managed to earn $1.6 billion in the Chinese app store, which is 52% of the total amount.
The United States and Japan have contributed 14% and 5.6%, respectively, sitting as the second and third-most contributing regions in the list. Apple’s app store has been the medium of 79% of the total earnings, whereas Android’s play store contributes to the remaining 21%.
In terms of the number of downloads, Google’s play store contributes 65% of the total installations, and Apple’s app store takes up the rest 35%. India holds the highest contribution in the number of downloads and user base, with over 175 million downloads.
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